At this year's spring reception, our president Daniel ten Brinke made it clear: The German Mittelstand is at a crossroads.
"When I first went to China for business 15 years ago, it was to take advantage of cheap labor - today, we go to China because China is 10 years ahead of us in automation. The German Mittelstand must internationalize," explains Daniel ten Brinke, president of BVAA e.V.
📈 The geopolitical realignment by the BRICS countries is a reality – and requires new strategies in foreign trade.
BVAA e.V. actively supports companies in recognizing and seizing global opportunities early – including through delegation trips to China (www.bv-aa.de/china-reise), targeted matching, and trustworthy networks.
🎥 You can now find our president's greeting on YouTube: