Video of our Executive Deal Lounge during the GITEX Trade Show in Berlin
Executive Deal Lounge – Our Platform for International Business Development
“GITEX Europe exceeded my expectations. We received inquiries from investors, product inquiries, and even requests for white-label solutions – exactly the kind of conversations we had hoped for.”
With these words, Tobias Brandes, Member of the Executive Board of Jobotic Care Systems AG, describes his impressions of the Executive Deal Lounge at GITEX Europe in Berlin.
His impressions are representative of the feedback we received from our participants after two intensive days at the exhibition. With the Executive Deal Lounge, the BVAA transferred a concept that has proven successful for many years to GITEX Europe. The objective is to provide medium-sized companies with a professionally organised joint exhibition presence while at the same time offering them added value that goes far beyond a conventional trade fair stand.
The feedback from our participants paints a remarkably consistent picture. Regardless of industry or company size, they particularly highlighted the quality of the discussions, the personal support provided by the BVAA before and throughout the exhibition, as well as the opportunity to establish contact with the right people in a targeted manner.
Jeroen Versteeg, Founder of 1onnovatio, also commented:
“I gained a very good understanding of how investors think, while at the same time making valuable new contacts. That was extremely helpful.”
This statement illustrates an aspect that is of particular importance to many companies: international business development is not limited to the exchange of business cards. It requires a better understanding of the expectations of potential business partners, becoming familiar with different ways of thinking, and gaining new perspectives for a company's own international development.
Tobias Brandes added:
“I felt extremely well looked after throughout the entire exhibition. We worked together, laughed together, and shared many valuable experiences as a team. I would do it again at any time.”
In addition to numerous companies, representatives of international institutions visited both the Executive Deal Lounge and the BVAA. Meetings with organisations such as Dubai Chambers, Masdar City, and the Embassy of the United Arab Emirates offered participants further opportunities to establish contacts and deepen the exchange with important players in the international business community.
The BVAA is proud that, during GITEX Europe, it was once again confirmed that the BVAA will become the German Representative Office of Masdar City. This represents another important milestone for the BVAA, as Masdar is an outstanding institution in the United Arab Emirates and internationally recognised for innovation and sustainability.
Markus Schlenger (BVAA-Director GCC), Daniel ten Brinke (President des BVAA),
with Representatives of MASDAR City during the GITEX.
For Daniel ten Brinke, President of the BVAA, the positive feedback from the participants confirms the Executive Deal Lounge concept:
“We are satisfied because our participants are satisfied. Our goal was to give medium-sized companies the opportunity to experience GITEX Europe in a professional environment, with significantly more service and at manageable costs. We are particularly pleased that our participants have evaluated this concept so positively.”
The Executive Deal Lounge will continue to be an integral part of the BVAA's international activities. In September, the association will lead a business delegation to China. In December, the next delegation will travel to the United Arab Emirates, including a visit to GITEX GLOBAL in Dubai. Once again, the focus will be on personal meetings, targeted international business development, and the establishment of sustainable international partnerships.
Link to the China Business Delegation (20 - 27 September): https://www.bv-aa.de/china-reise
Link to the Dubai / UAE Business Delegation (9 - 16 December): https://www.bv-aa.de/vae-reise
Would you also like to explore international markets together with experienced entrepreneurs, institutions, and potential business partners?
Further information about our upcoming business delegations can be found via the links above. We would also be pleased to present the programmes to you personally and answer your questions in a no-obligation conversation.
We look forward to meeting you.
